Weg is currently the leading travel & outdoor consumer magazine in the country, with a remarkable circulation market share of 41%, followed by Getaway with 33%*. It is remarkable in the sense that it has taken less than two years for the fledgling brand to topple the long-established market leader in the category, albeit in a different language!

With an unprecedented growth in circulation - from 36,170 copies of the launch issue sold in April 2004, to an average of 98,917 copies per issue sold in the first quarter of 2006* - it was an obvious move for Weg to capitalise on a clearly favourable market place with the launch of go!

At the recent ADMag Awards, Weg was voted magazine of the year. This follows on the Pica award for best travel & outdoor magazine in South Africa 2005. It's success is built around the fact that it is an extremely accessible read. The primary editorial aim is to seek out affordable destinations, mainly in Southern Africa, & to provide the reader with an informative & witty monthly read that will not only provide practical advice on planning their next trip, but allow them to indulge in a bit of armchair travel as well. Writers are briefed to travel unannounced & have to pay their own way, so that they can bring back stories that ring true, & give the reader a clear idea of what lies in store should he/she choose to follow in their footsteps.

The Weg+go! target market is the 4.4 million higher LSM, urban men & women who love getting out, whether it's for a weekend away or that big adventure they have been planning for years. Research shows that the majority (76%) of these people read magazines, & that there is a lot of duplicated readership amongst titles in this category. The Weg+go! reader is, however, significantly younger than his/her Getaway counterpart: almost 60% of current Weg readers are 26-55, whereas nearly the same proportion of Getaway readers are 50+.**