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1.
GIVEAWAYS PAGE |
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New
in Huisgenoot, You and Drum magazines!
From
15 October 2001 South Africa's premier magazines
will publish a monthly "Giveaways" page
every third week of the month. This is a
superb opportunity for you the advertiser
to gauge response of their brands in these
magazines. This is also an excellent opportunity
to introduce new brands to the market.
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RATES (All prices exclude VAT) |
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Please refer to our
rate card under rates |
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| Six
advertisers can be accommodated on a Full
Page. |
| The
advertiser pays 50% of the advertising space
and gives away product to the value of the
other 50% of the paid value. |
| The
page has to be approved by the editors of
the various magazines. |
| The
"Giveaways" page will appear on the Contents
page list. |
| Full
page lay-out will be done by the DTP department
in Johannesburg. |
| Normal
deadlines will be applicable. |
| Dates
to be reserved and co-ordinated with the relevant
sales assistants in Johannesburg and Cape
Town and also booked with booking co-ordinators
of each magazine in Cape Town. |
| One
page per month will appear every 3rd week
of the month. |
| Client
responsible for telephone number, handling
calls and dispatching of products. |
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2. ADVERTISEMENT STRIPS |
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Advertisement
strips are a cost effective method of reaching
your target market through South Africa's
premier magazines. Advertisement strips
can be placed at the bottom of the following
editorial pages:
+
"Television" pages
+ "Movie guide"
pages
+ The "Stars"
pages
Strips
are 186mm x 9mm (with a 3mm bleed) on the
bottom of one full page.
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RATES (All prices exclude VAT) |
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Please refer to our
rate card under rates |
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3.
PROMOTIONS |
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A
Promotion is clearly indicated on the top
of the page. It promotes a specific product
or service written by a journalist in the
editorial style of the magazine.
The
client gets two brand mentions, a pack shot
and contact telephone number. The client
has the benefit of getting editorial endorsement
for his brand in the magazine. This gives
huge credibility for his brand. The editor
must approve all copy and layout.
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RATES (All prices exclude VAT) |
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Please refer to our
rate card under rates |
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Please
note that the second rate applies a once-off
only for first time "Promotions" only. The
content of the promotions must be about a
new product or service. Repeats will be at
Standard, Combined and Special Combined rates.
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4.
ADVERTORIALS |
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Advertorials
carry the credibility of editorial pages
which can be used for product endorsement
in the style of editorial pages eg. food
pages, travel pages, motoring pages, DIY
pages etc.
The
pages are written up and designed by the
advertorial team and is then approved by
client. The client gets two brand mentions,
a pack shot and contact telephone numbers.
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RATES (All prices exclude VAT) |
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refer to our rate card under rates |
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5.
COMPETITIONS |
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Competitions
are run in conjunction with the magazine
offering participation with readers and
a grand prize. The competition has definite
starting and finishing dates.
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CRITERIA |
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| The
competition must offer a prize or tangible
reward |
| The
publications are joint media partners |
| Product
/ pack shot / logo |
| Editorial
style |
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RATES (All prices exclude VAT) |
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| Please
refer to our rate card under rates |
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6.
SPONSORSHIPS |
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A
sponsorship is when a brand name is associated
with an event or theme. The sponsor benefits
from the association with the event or theme.
The brand name is always associated with
the event.
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RATES (All prices exclude VAT) |
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refer to our rate card under rates |
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7.
SPECIAL OFFERS |
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Special
offers are when the magazine endorses a
specific product but shares the risk with
the advertiser.
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RATES (All prices exclude VAT) |
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refer to our rate card under rates |
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8.
SUPPLEMENTS / FEATURES |
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Supplements/features
are separate sections either loose or bound
within the main body of the magazine with
specific theme and editorial content. A
sponsor or advertiser has the opportunity
of promoting their product around a theme
or event in the relevant environment.
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RATES (All prices exclude VAT) |
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| Please
refer to our rate card under rates |
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