+ SPECIFICATIONS FOR DIGITAL ADVERT MATERIAL DELIVERY IN THE PDF FORMAT
1 All digital adverts transmitted to Media24 magazines must be in the PDF format.
2 The PDF file is to be saved as a complete composite PRESS optimised PDF file and must contain ALL relevant elements i.e. fonts, hi-res scans, logo's and EPS graphics embedded in the file.
3 All scans and graphics must be saved in the CMYK colour space before embedding in the PDF file. RGB files are not acceptable. All separations must be colour corrected according to the hues of European standard inks and the "whiteness" limitations of the various magazine substrates, i.e. 56gr rotogloss (Huisgenoot, You, Drum).
4 All scans and graphic elements in the PDF file must be scanned and saved with a minimum resolution of 300 dpi before transmission to the printer.
5 All digital advertisements in the PDF format to be transmitted to Media24 magazines must first be pre-flighted and validated before transmission to the printer. This implies that the pre-flighting of the PDF advert takes place at the point of creation and the creator of the file assumes full responsibility for the validity of the file.
6 Digital advertisement material created for magazine printing must conform to European Standard Magazine specifications. Colour files are to be submitted in CMYK with a total ink coverage not exceeding 320 with the black component at 85%.
7 Digital files created should ensure that the first printing tone is 7% and an open top-end of between 90% (yellow), 92% (magenta), 96% (cyan) and 85% (black) transfer consistently to the printing process.
8 All digital files should include crop marks outside the bleed area and trim area clearly indicating final trim dimensions.
9 EPS files created in Corel Draw or FreeHand that contain text must first be converted to curves before being embedded in the final PDF ad document.
10 Use only Type 1 fonts. Note that if TrueType fonts are used serious problems will be encountered when attempting to embed certain type faces in the PDF.
11 All trapping instructions should be applied to the digital advert at application level before distilling the document to PDF.
12 A colour proof at 100% of the same PDF sent to the printer for printing must follow the digital file. This file will be accepted by the printer as the customer approved contract colour proof.
13 If the digital advert supplier neglects to supply the printer with a colour proof at 100%, the printer will not accept responsibility for the colour validity of the printed result.
14 Please adhere to advertisement type areas, trim areas and bleed areas.

+ PLEASE NOTE

To ensure that the digitally transmitted PDF files are correctly pre-flighted and validated at the point of creation and will therefore print correctly at the printer, Media24 advocates that digital advertisement suppliers use accredited "gate-keepers" or 'clearing-houses" to transmit the digital advertisement to Media24 magazines.

Currently there are two such solution providers, which provide the service required by Media24 magazines. These service providers are QuickCut and Transmission Director.

To ensure that only usable PDF files enter their production workflow Media24 magazines will only accept external digital material that has been transmitted via accredited "clearing houses", which support the concept of pre-flighting and validation at the source.

It must be clearly understood that Media24 magazines have not granted QuickCut and Transmission Director exclusive transmission rights to digital advertisement delivery, but will grant any solution provider the same status provided that their product will conform to stated Media24 requirements and pass the stringent accreditation test.

 
+ TECHNICAL DATA
+ FULL COLOUR / B&W
/ MAGAZINE SIZE / TYPE / TRIM / BLEED
DOUBLE PAGE SPREAD 258 x 380 mm 275 x 420 mm 285 x 430 mm
FULL PAGE 258 x 190 mm 275 x 210 mm 285 x 220 mm
HALF PAGE HORIZONTAL 127 x 190 mm 136 x 210 mm 146 x 220 mm
HALF PAGE VERTICAL 258 x 92 mm 275 x 105 mm 285 x 115 mm
1/3 x 3 COLUMNS 84 x 190 mm 94 x 210 mm 104 x 220 mm
QUARTER PAGE (1/2 x 2) 127 x 92 mm 136 x 105 mm 146 x 115 mm
QUARTER PAGE (Giveaway) 127 x 92 mm - -
SHOPPING SCREEN 74 x 53 mm - -
/ SUPPLEMENT SIZE / TYPE / TRIM / BLEED
DOUBLE PAGE SPREAD 258x360mm 275x400mm 285X410mm
FULL PAGE 258x180mm 275x200mm 285X210mm
HALF PAGE HORIZONTAL 127x180mm 136x200mm 146X210mm
HALF PAGE VERTICAL 258x92mm 275x105mm 285X115mm
/ BUYER'S GUIDE -Composite / TYPE
1/2x1 COLUMN 127x144mm
1/2X2 COLUMNS 127x92mm
1/4X1 COLUMN 61x44mm
1/4X2 COLUMNS 61x92mm
1/4X3 COLUMNS 61x141mm
1/4X4 COLUMNS 61x190mm

  • Please note that our in-house studio designs artwork for the Quarter Page Giveaway as well as the Shopping Screen.
  • All complete material must be supplied in both English and Afrikaans.

 
+ AD MATERIAL SPECIFICATIONS
PRINTING PROCESS : Gravure
DIGITAL MATERIAL : ISO Standard (high-end) PDF/X-1a file format, pre-flighted and validated at the point of creation by Media24 accredited clearing house software and transmitted automatically to the same clearing house hubs from where Media24 will pull the files. Hard copy colour proof at 100% generated from the PDF file. Full technical requirements available on request. Files on Disc or CD will not be accepted. Media24 will not be held responsible for complete material supplied by the advertiser which is not in accordance to our specifications.
DIGITAL DELIVERY : The two offical Media24 accredited gatekeepers are QuickCut (011)317-8000 and WebSend Digital, Greg Wickstrom (011) 781-1940 / 082 450 0143.
SCREEN, INPUT RES : Screen: 150 lpi. Input resolution: 300 dpi.
TEXT : Minimum text size requirements: In cases of reversed text out of multi-coloured panels the minimum recommended type body weight should not be less than 7 point. Type body weights less than 7 point will create register problems for the printer resulting in the text printing unsharp. A further recommendation is that the supporting colours should have the text spread and the dominant colour of the panel should have the text printing sharp. Serif text reversing out of multi colour panels must be avoided. Please note that our first printing dot (tone) percentage is 7% minimum. Minimum line weight is 5.
PLEASE NOTE : A standard levy of R660 (VAT excl) per full page advertisement & smaller, will be charged for the digitalising of analogue material (positives). This will be indicated as "production costs" on the advertiser's account.
+ INSERT SPECIFICATIONS
LOOSE INSERTS: Minimum 150mm deep (spine) x 120mm wide.
Maximum 265mm deep (spine) x 200mm wide.
PAPER: Single sheet - minimum 100gsm; maximum 200gsm
4 pages - minimum 80gsm
PACKAGING OF INSERTS:
1 / Supplement inserts must be properly packed in a firm carton container or box on a pallet;
2 / Individual stacks must be uniformly packed facing the same direction;
3 / Supplements/inserts must be delivered face up;
4 / The container must be clearly marked with: the name of the insert, number of inserts per box, weight per box, name and issue date of the publication concerned. Print orders given of our magazines are meant as guidelines only and they can fluctuate at any time with every issue;
5 / Inserts cannot be physically counted on delivery. Quantity checks are carried out for correctness on arrival. It remains the supplier's responsibility to ensure that the correct quantity is delivered;
6 / In the event of our printers not being able to handle an insert due to incorrect specifications or packaging, no liability shall be accepted for any losses arising from the omission of the insert. Non-conformance to packing specification may result in additional handling charges.
7 / Contents of pre-printed inserts must be in the same language medium as that of the magazine concerned;
8 / 2% (two) shrinkage should be allowed for all inserts;
DELIVERY:

All inserts or supplements to be delivered during office hours on or before date supplied by Media24 Family Magazines to:
 
The Production Manager
Paarl Gravure
10 Freedom Way
Marconi Beam
Montague Gardens
Milnerton
7441