+ EDITORIAL POSITIONING

 

Everything you see on TV and everything you don't see on TV - everything you've always wanted to know about the people you see on TV.

EDITOR : Wicus Pretorius
EMAIL : wicus@media24.com

 
+ POSITIONING

- Two separate titles - both TV Plus! - an Afrikaans and an English language edition.
- Aimed at the heavy TV viewer (more than 25 hours a week) and focusing on TV related issues.
- Spin-off magazine from the publishers of Huisgenoot, You and Drum.

+ FREQUENCY

- Fortnighthly

+ EDITOR'S STATEMENT

TV Plus! is a completely new concept, a magazine that originated here, without any overseas partner or foreign interest. It was here, in the creative environment of Huisgenoot, You and Drum, that a dream became reality.

For many years now, readers have been writing letters and phoning in with requests - it was quite clear that there was an almost insatiable market out there, virtually unexplored - almost virgin territory. Magazines have identified the need and tried to satisfy the hunger for "useless" snippets of information about favourite TV characters, but none so far have been able to utilize the full potential of the market out there.

The idea is not to publish yet another TV schedule, but also information about the programmes. The idea is not to criticize and make people feel inferior about their choice of programmes, the movies they watch - on TV or on circuit - or the video's they rent ... TV Plus! will be there to share in the readers' "obsession" - almost like an old friend with whom one can comfortably watch a favourite soap while sharing a cup of tea and some thoughts on what's going to happen.

Great stories. Gossip and glamour from here (locally) to Hollywood. Exciting pictures - the very best on the local and international network. Recipes. Fashion. Beauty. Exciting competitions. Indispensable information for kids on their own programmes - for entertainment and educational purposes. And a world of information for the armchair sportsman.