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1.
REPLY CARDS |
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Your
target market can respond directly to a reply
card. Response can be measured immediately after
it appears in the magazine. These cards can be
in different forms.
They
can be executed in the following way:
+ Loose insert card
+ Saddle-stitched
card
+ Glued onto advertising
page
Different
executions can be done loose in true form of:
+ Coupons
+ Scent/Fragrance
cards
+ Advertisers can
also choose between national and regional distribution
of the reply cards.
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| a.
/ Loose insert card
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Minimum
size 150 mm deep x 120 mm wide |
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Maximum
size 270 mm deep x 200 mm wide |
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Any dye cutting pattern can be inserted as long
as it falls within the Media24 Magazines dimensions |
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Single sheet paper should be a minimum of 100 grams |
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Requests
for specific sections or pages can only be arranged
if done by hand |
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A
maximum amount of 4 in Huisgenoot, You & Drum machine
inserts can be done. Please note that weekly magazines
can only accommodate machine inserts. No hand inserts
are possible in the weekly magazines since they
slow the production process. |
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| b.
/ Saddle-stitched card
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Minimum trim size 150 mm deep x 120 mm wide |
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Maximum trim size 275 mm deep x 210 mm wide |
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Single sheet inserts should be a minimum of 100
grams |
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An extra 5mm must be allowed for trim on head and
an extra 10 mm on the right hand lip for all cards
and an extra 5 mm on the toe if A4 size |
| c.
/ Adhesive / Glued
card |
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This
is an opportunity to glue an insert card, sticker
or booklet onto an advertisement.
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The carrier page must be a minimum of a full-page
advertisement.
+ Prior consultation
with Media24 Family magazines is necessary with
regard to the positioning and manner of adhesion
and of folding of the card/booklet.
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This can be inserted by the Ferag onto a page. |
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Card size (A5) 210mm x 145mm maximum and 100mm x
120mm minimum. |
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Sachet size credit card size and bigger. |
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16 pages maximum on a 90gsm paper grammage and minimum
70gsm paper. |
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The
card must have a spine and cannot be con folded. |
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Position on paper will be as follows: if an imaginary
line is drawn, 30mm (top, bottom & sides) it forms
a rectangle of 150mm wide by 215mm deep. The insert
can be positioned anywhere specified within that
rectangle. |
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Coupons
are an excellent method of discounting various
products either within your advertising or as
an insert in the magazine.
Coupons
can generate consumer interest, draw attention
to your product and move your product quickly
off the shelf.
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Coupons can be supplied like a loose insert reply
card and the same specifications as given in the
reply cards section. |
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/ Scent/fragrance card
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Fragrance
cards and scent strips offer the ideal opportunity
to introduce your target market with a new aftershave,
perfume, eau du toilette or soap.
The
fragrance cards and scent strips can be attached
to your advertisement or bound with a minimum
of a full-page advertisement into the magazine.
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Fragrance cards or scent strips can be inserted
loose or bound. |
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They are handled in the same manner as the reply
cards. |
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To avoid the fragrance reacting with the ink it
is advisable to supply fragrance cards or scent
strips in cellophane or plastic. |
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If the scent strip or fragrance card is packed in
cellophane or plastic it must be fitted correctly
and must be anti-static and can be done by hand
only. |
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f. / Regional distribution
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You
can reach your target market in specified regions
through reply card inserts or supplements. You
can test a new product in a specific region before
going national.
Inserts
can be selectively distributed to specified regions
eg. Inserts in the Drum Zulu editions can be distributed
exclusively in the Kwazulu/Natal area only.
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Various regions print orders fluctuate constantly
and must first be confirmed by the Media24 magazines
advertising department as late as possible before
commencing production of material. |
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Regional inserts can only be distributed in the
old four provinces (Transvaal, Free State, Natal
and Cape) and not in the new nine provinces. |
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Regional inserts are not included in subscriber
copies. |
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Regional inserts can only be done as loose inserts
and not bound/stitched into the magazine. |
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2.
SUPPLEMENTS |
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Supplements
are classified as inserts consisting of 4 pages
or more. They are inserted either loose or bound
into the magazine. They are a unique and effective
alternative to the traditional direct mail distribution.
You
are assured of the following advantages:
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The supplements carry the credibility of the title
+ High impact and
response
+ Cost effective
distribution
The
supplements can be:
+ Loose
+ Saddle-stitched
+ Glued onto advertising
page
+ Inserted loose
+ Advertisers can
also choose between national and regional distribution
of the supplements
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| a.
/ Loose supplement
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Minimum trim size 150 mm deep x 120 mm wide |
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Maximum trim size 270 mm deep x 200 mm wide |
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Single sheet must be a minimum of 100 grams up to
200 grams maximum |
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A minimum of 80 grams is needed for a 4 page |
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Maximum thickness is 3 mm per supplement and a maximum
of 4 mm for all inserts. |
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Please note that our magazines can accommodate a
maximum of 4 in Huisgenoot, You & Drum machine inserts
per magazine with a maximum of 48 pages each. |
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If
necessary a 4th insert can be accommodated by hand
only. Prior arrangements must first be made with
Media24 magazines. |
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Please note that the weekly magazines can only accommodate
machine inserts and not hand inserts. |
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Maximum type area 258 mm x 180 mm |
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Maximum
type bleed size 270 mm x x200 mm |
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| b.
/ Saddle-Stitched supplement
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/ Glued supplement
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The glueing process is done by hand only |
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The supplement must be glued onto a minimum of a
full page or double page spread advertisement |
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Maximum trim size 275 x 200 mm |
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Minimum trim size 150 mm x 120 mm |
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The supplement can only be glued onto a right hand
page |
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Please note that the weekly magazines cannot accommodate
hand inserts |
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d. / Regional distribution
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You
can reach your target market in specified regions
through reply card inserts or supplements. You
can test a new product in a specific region before
going national.
Inserts
can be selectively distributed to specified regions
eg. Inserts in the Drum Zulu editions can be distributed
exclusively in the Kwazulu/Natal area only.
|
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Various regions print orders fluctuate constantly
and must first be confirmed by the Media24 magazines
advertising department as late as possible before
commencing production of material. |
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Regional inserts can only be distributed in the
old four provinces (Transvaal, Free State, Natal
and Cape) and not in the new nine provinces. |
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Regional inserts are not included in subscriber
copies. |
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Regional inserts can only be done as loose inserts
and not bound/stitched into the magazine. |
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3.
GATE FOLDS |
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Gatefolds
are an excellent way of getting high impact and
strong recall value in magazines. It breaks the
boundaries of a double page spread and can be
highly creative.
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Double gatefold Saddle-stitched (Page 1 & 8) |
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Type area - 260 mm x 160 mm |
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Trim area - 275 mm x 180 mm |
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Bleed area - 285 mm x 190 mm |
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Type area - 260 mm x 180 mm |
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Trim area - 275 mm x 200 mm |
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Bleed area - 285 mm x 200 mm |
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Double gate folds (8 Page) can be done in saddle-stitched
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Please supply a mock-up to Media24 magazines for
approval |
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Allow
extra 10 mm on the right hand side of gatefold |
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Left hand side must be 10 mm less than the right
hand side for saddle stitched magazines only |
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Spot glueing is needed for saddle stitched |
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| a.
/ Stitched-in gatefold
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Single roll gatefold can be bound into the magazine. |
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Roll fold must fold to the right hand side. |
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Maximum gatefold width is 190mm. |
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/ Double cover |
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Double covers can be bound onto the existing cover. |
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All concepts are subject to approval by the editor
before commencing production. |
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Dimensions are the same as bound cover. |
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4.
SACHETS |
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The
most convincing communication with your target
market is for them to test your product by inducing
trial. With a sachet attached to your advertisement
can literally make your product come alive. Your
advertisement immediately gets more credibility
and impact.
With
a minimum of a half page advertisement the sachet
can be attached by hand onto the advertisement.
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Media24 magazines for stress testing before insertion
and 20 samples must be supplied for testing must
approve all sachets and samples. |
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Pressure testing for use (1 500 kg for 6 seconds). |
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Volume of liquid must first not contain more than
7ml (If larger sachet is supplied this can be more
but it must first be approved by Media24 magazines). |
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Sealing area must be 7mm wide from the edge of the
sachet. |
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Sachets must be inserted in different positions
in the same magazine to prevent bulking. |
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Insertion can be done by hand only |
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The maximum weight permitted for sachets is approximately
30 grams |
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Sachets cannot not be inserted into subscriber copies. |
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5.
BAGGING |
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Bagging
gives the effect of value added to the consumer
and the advertiser. Bagging occurs when a product
sample or special insert is inserted into a magazine
and can ensure impact.
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Bagging must be done for the fortnightly and monthly
magazines or subscriber copies for weekly magazines. |
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Bagging can only be done with an insertion of a
supplement/folder, heavy sachets and product samples. |
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If bagging is already planned in a certain magazines,
shared costs can be negotiated with Media24 magazines. |
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Bagging will be subject to production capacity -
outsource at client's cost |
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6.
RUN-ONS |
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Run-ons
are an effective method of stretching your advertising
rands to the maximum. Run-ons can be used to communicate
to your markets directly through the medium of
direct mail to extend your magazine campaign or
they can be used for store display.
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Machine run-ons in existing magazines can only be
done up to 1000 copies and must be ordered before
the printing of the magazine commences. |
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Proof prints can be done on the proof press on 100
grams paper. |
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7.
ACETATES |
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Acetates
are an ideal method of drawing attention to your
ad on a particular page
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Can be bound into saddle-stitched magazines. |
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8.
TYPES OF FOLDS |
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9.
CONDITIONS & BOOKING SPECIFICATIONS |
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| 1.
/ Media24 magazines
must first approve all samples or examples of "Creative
Advertising Opportunities" inserts before the advertiser
commences with production. If any insert is not
supplied according to the given specifications then
we cannot execute the insert instruction. |
| 2.
/ Please ensure that when inserts are delivered
to Paarl Gravure that they are supplied properly
packed in firm boxes/containers face-up on pallets.
It must be clearly marked as to the number of inserts,
the publication name and cover date of publication.
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| 3.
/ Please ensure that
all inserts are in layers of 200 for 4 pages, 100
for 8 pages, etc. This is an important procedure.
If this is not adhered to, it can lead to the insert
being delayed and in turn not inserted correctly
as originally requested. |
| 4.
/ All inserts must be stacked onto pallets
correctly. If inserts are supplied turned due to
thickness , please ensure that they are not turned
more than 3 times and in amounts of at least 20
inserts or turn. In the event of incorrect stacking/turning
can result in the insert being delayed. Costs for
restacking/turning will be charged to the client.
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Pallets
Specification |
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a)
Slates to be close together |
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b)
Sheet Board card or pallet |
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c)
Pallet height ± 1 m |
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d)
Corners should be supplied |
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e)
Top sheet/card |
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f)
Plastic wrapped securely |
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| 5.
/ Media24 magazines will not take responsibility
for any shortages of inserts or samples supplied. |
| 6.
/ Contents of inserts are subject to the
approval of the editor and must be in the same language
medium of the magazine concerned. |
| 7.
/ All non-standard
inserts must first be supplied for testing on our
machines. They will be subject to a quote from Paarl
Gravure. There is a premium on these inserts for
the disruption in the production process. |
| 8.
/ Please note that
we can only take a maximum of 4 machine inserts
in all the weekly magazines. A maximum of two hand
insert can be accepted into all the fortnightly/monthly
magazines. |
| 9.
/ Sachets/product samples cannot be inserted
into subscriber copies. Other/extra inserts can
however be inserted into subscriber copies. |
| 10.
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