+ SPECIFICATIONS FOR DIGITAL ADVERT MATERIAL DELIVERY IN THE PDF FORMAT
1 All digital adverts transmitted to Media24 magazines must be in the PDF format.
2 The PDF file is to be saved as a complete composite PRESS optimised PDF file and must contain ALL relevant elements i.e. fonts, hi-res scans, logo's and EPS graphics embedded in the file.
3 All scans and graphics must be saved in the CMYK colour space before embedding in the PDF file. RGB files are not acceptable. All separations must be colour corrected according to the hues of European standard inks and the "whiteness" limitations of the various magazine substrates, i.e. 56gr rotogloss (Huisgenoot, You, Drum).
4 All scans and graphic elements in the PDF file must be scanned and saved with a minimum resolution of 300 dpi before transmission to the printer.
5 All digital advertisements in the PDF format to be transmitted to Media24 magazines must first be pre-flighted and validated before transmission to the printer. This implies that the pre-flighting of the PDF advert takes place at the point of creation and the creator of the file assumes full responsibility for the validity of the file.
6 Digital advertisement material created for magazine printing must conform to European Standard Magazine specifications. Colour files are to be submitted in CMYK with a total ink coverage not exceeding 320 with the black component at 85%.
7 Digital files created should ensure that the first printing tone is 7% and an open top-end of between 90% (yellow), 92% (magenta), 96% (cyan) and 85% (black) transfer consistently to the printing process.
8 All digital files should include crop marks outside the bleed area and trim area clearly indicating final trim dimensions.
9 EPS files created in Corel Draw or FreeHand that contain text must first be converted to curves before being embedded in the final PDF ad document.
10 Use only Type 1 fonts. Note that if TrueType fonts are used serious problems will be encountered when attempting to embed certain type faces in the PDF.
11 All trapping instructions should be applied to the digital advert at application level before distilling the document to PDF.
12 A colour proof at 100% of the same PDF sent to the printer for printing must follow the digital file. This file will be accepted by the printer as the customer approved contract colour proof.
13 If the digital advert supplier neglects to supply the printer with a colour proof at 100%, the printer will not accept responsibility for the colour validity of the printed result.
14 Please adhere to advertisement type areas, trim areas and bleed areas.

+ PLEASE NOTE

To ensure that the digitally transmitted PDF files are correctly pre-flighted and validated at the point of creation and will therefore print correctly at the printer, Media24 advocates that digital advertisement suppliers use accredited "gate-keepers" or 'clearing-houses" to transmit the digital advertisement to Media24 magazines.

Currently there are two such solution providers, which provide the service required by Media24 magazines. These service providers are QuickCut and Transmission Director.

To ensure that only usable PDF files enter their production workflow Media24 magazines will only accept external digital material that has been transmitted via accredited "clearing houses", which support the concept of pre-flighting and validation at the source.

It must be clearly understood that Media24 magazines have not granted QuickCut and Transmission Director exclusive transmission rights to digital advertisement delivery, but will grant any solution provider the same status provided that their product will conform to stated Media24 requirements and pass the stringent accreditation test.

 
+ TECHNICAL DATA
+ FULL COLOUR / TYPE / TRIM / BLEED
DOUBLE PAGE SPREAD 175 x 122 per page 184 x 134 per page 194 x 144 per page
FULL PAGE 175 x 122 mm 184 x 134 mm 194 x 144 mm
HALF PAGE HORIZONTAL 82 x 122 mm 88 x 134 mm 95 x 144 mm
HALF PAGE VERTICAL 175 x 57 mm 184 x 66 mm 194 x 74 mm
* QUARTER PAGE HORIZONTAL 46 x 122 mm 52 x 134 mm 62 x 144 mm
ONE THIRD HORIZONTAL 54 x 122 mm 64 x 134 mm 72 x 144 mm
+ FULL COLOUR / NO BLEED  
DOUBLE PAGE SPREAD 168 x 110 per page Reader's Digest encourages the use of creative space units to enable lateral thinking advertisers to make the best possible use of creative execution -- see the examples below. Please note that the * Quarter Page must be combined with a space unit.
FULL PAGE 168 x 110 mm
HALF PAGE HORIZONTAL 80 x 110 mm
HALF PAGE VERTICAL 168 x 53 mm
* QUARTER PAGE HORIZONTAL 44 x 110 mm
ONE THIRD HORIZONTAL 56 x 110 mm

 
+ SPACE UNITS (NO PREMIUM CHARGED)
+ The units below indicate the range of creative opportunities available to the lateral thinking advertiser:

 
+ INSERT SPECIFICATIONS
LOOSE INSERTS: Minimum 150mm deep (spine) x 120mm wide.
Maximum 265mm deep (spine) x 200mm wide.
PAPER: Single sheet - minimum 100gsm; maximum 200gsm
4 pages - minimum 80gsm
PACKAGING OF INSERTS:
1 / Supplement inserts must be properly packed in a firm carton container or box on a pallet;
2 / Individual stacks must be uniformly packed facing the same direction;
3 / Supplements/inserts must be delivered face up;
4 / The container must be clearly marked with: the name of the insert, number of inserts per box, weight per box, name and issue date of the publication concerned. Print orders given of our magazines are meant as guidelines only and they can fluctuate at any time with every issue;
5 / Inserts cannot be physically counted on delivery. Quantity checks are carried out for correctness on arrival. It remains the supplier's responsibility to ensure that the correct quantity is delivered;
6 / In the event of our printers not being able to handle an insert due to incorrect specifications or packaging, no liability shall be accepted for any losses arising from the omission of the insert. Non-conformance to packing specification may result in additional handling charges.
7 / Contents of pre-printed inserts must be in the same language medium as that of the magazine concerned;
8 / 2% (two) shrinkage should be allowed for all inserts;
DELIVERY:

All inserts or supplements to be delivered during office hours on or before date supplied by Media24 Family Magazines to:
 
The Production Manager
Paarl Gravure
10 Freedom Way
Marconi Beam
Montague Gardens
Milnerton
7441