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Move! is a magazine for the South African woman who wants to read about issues that she can
really relate too. She wants to see items that she can afford. She wants to feel comfortable
to ask what she needs to know. She wants to make food from a recipe that doesn't require an
extra visit to the shops. And as most South African female magazine titles are aimed at the
upper LSM's and mostly focused on aspiration - we believe that Move! is tailor made to fill
this quite obvious gap in the market.
The Move! woman is determined to better her life - how to go about it has been the problem
as her access to relevant information has been limited. The approach is thus straight forward,
uncomplicated and very practical. Everything that is read in Move! must be attainable and
realistic - remembering that our readers are in most cases cash strapped, single and dependant
on public transport.
Despite being practical about our approach, it is also very important to understand her
mindset. Being a success is a priority, but she doesn't always have the self-confidence to do
it. So despite giving advice, Move! aims to inspire and entertain. Move! wants to create a
friendship with our reader -one of sincere trust and loyalty.
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