| + 1. GRATIS VIR JOU |
 |
|
New in Huisgenoot, You and Drum magazines!
From 15 October 2001 South Africa's premier magazines will publish a monthly "Giveaways" page every third week of the month. This is a superb opportunity for you the advertiser to gauge response of their brands in these magazines. This is also an excellent opportunity to introduce new brands to the market.
|
 |
| + RATES (All prices exclude VAT) |
|
|
| Please refer to our rate card under rates |
|
|
|
| Six advertisers can be accommodated on a Full Page. |
| The advertiser pays 50% of the advertising space and gives away product to the value of the other 50% of the paid value. |
| The page has to be approved by the editors of the various magazines. |
| The "Giveaways" page will appear on the Contents page list. |
| Full page lay-out will be done by the DTP department in Johannesburg. |
| Normal deadlines will be applicable. |
| Dates to be reserved and co-ordinated with the relevant sales assistants in Johannesburg and Cape Town and also booked with booking co-ordinators of each magazine in Cape Town. |
| One page per month will appear every 3rd week of the month. |
| Client responsible for telephone number, handling calls and dispatching of products. |
|
|
|
|
| + 2. ADVERTISEMENT STRIPS |
|
|
Advertisement strips are a cost effective method of reaching your target market through South Africa's premier magazines. Advertisement strips can be placed at the bottom of the following editorial pages:
+ "Television" pages
+ "Movie guide" pages
+ The "Stars" pages
Strips are 186mm x 9mm (with a 3mm bleed) on the bottom of one full page.
|
 |
| + RATES (All prices exclude VAT) |
|
|
| Please refer to our rate card under rates |
|
|
|
|
| + 3. PROMOTIONS |
|
|
A Promotion is clearly indicated on the top of the page. It promotes a specific product or service written by a journalist in the editorial style of the magazine.
The client gets two brand mentions, a pack shot and contact telephone number. The client has the benefit of getting editorial endorsement for his brand in the magazine. This gives huge credibility for his brand. The editor must approve all copy and layout.
|
 |
| + RATES (All prices exclude VAT) |
|
| Please refer to our rate card under rates |
|
| * Please note that the second rate applies a once-off only for first time "Promotions" only. The content of the promotions must be about a new product or service. Repeats will be at Standard, Combined and Special Combined rates. |
|
|
|
|
| + 4. ADVERTORIALS |
|
|
Advertorials carry the credibility of editorial pages which can be used for product endorsement in the style of editorial pages eg. food pages, travel pages, motoring pages, DIY pages etc.
The pages are written up and designed by the advertorial team and is then approved by client. The client gets two brand mentions, a pack shot and contact telephone numbers.
|
 |
| + RATES (All prices exclude VAT) |
|
| Please refer to our rate card under rates |
|
|
|
|
| + 5. COMPETITIONS |
|
|
Competitions are run in conjunction with the magazine offering participation with readers and a grand prize. The competition has definite starting and finishing dates.
|
 |
| + CRITERIA |
|
| The competition must offer a prize or tangible reward |
| The publications are joint media partners |
| Product / pack shot / logo |
| Editorial style |
|
| + RATES (All prices exclude VAT) |
|
| Please refer to our rate card under rates |
|
|
|
|
| + 6. SPONSORSHIPS |
|
|
A sponsorship is when a brand name is associated with an event or theme. The sponsor benefits from the association with the event or theme. The brand name is always associated with the event.
|
 |
| + RATES (All prices exclude VAT) |
|
| Please refer to our rate card under rates |
|
|
|
|
| + 7. SPECIAL OFFERS |
|
|
Special offers are when the magazine endorses a specific product but shares the risk with the advertiser.
|
 |
| + RATES (All prices exclude VAT) |
|
| Please refer to our rate card under rates |
|
|
|
|
| + 8. SUPPLEMENTS / FEATURES |
|
|
Supplements/features are separate sections either loose or bound within the main body of the magazine with specific theme and editorial content. A sponsor or advertiser has the opportunity of promoting their product around a theme or event in the relevant environment.
|
 |
| + RATES (All prices exclude VAT) |
|
| Please refer to our rate card under rates |
|
|
|
|
