+ EDITORIAL POSITIONING

 

A part of the everyday life of Afrikaans-speaking South Africans.

- EDITOR : Esmaré Weideman
- EMAIL : eweidema@media24.com

+ POSITIONING
- Afrikaans language.
- General interest family magazine.
- Sister magazine to You and Drum.
+ FREQUENCY
- Weekly
+ EDITOR'S STATEMENT

Huisgenoot is by far the biggest magazine in the country - in any language.Week after week it is read by more than two million South Africans. Its English twin, You, reaches one-and-a-half million - proving beyond doubt that together they have the winning recipe to entertain, inform and intrigue, with topical background features about news events touching the lives of average South African families.

The secret of Huisgenoot's unparalleled success is simple: spoil your readers to the extreme, giving them exactly what they want. For starters that means articles about real people, their sorrows and their joys.

Huisgenoot's editorial mix also includes human dramas, medical and scientific discoveries, general-interest coverage, and everything from glamour and fashion to consumer affairs. Add recipes and handiwork. Crossword puzzles, home projects, motoring news and sport. Wonderful competitions. Interesting fiction. Indispensable school projects for children. And much more. Everything neatly packaged in an impeccable magazine full of colour.

+ WEBSITE
www.huisgenoot.com